1935 N. STEVENS STREET
Rhinelander, WI 54501

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Sales: 715-502-4264

Used Cars: 715-502-4264

Hours Toggle

Sales Department

Sun Closed
Mon 8:00am – 7:00pm
Tue 8:00am – 7:00pm
Wed 8:00am – 7:00pm
Thu 8:00am – 7:00pm
Fri 8:00am – 7:00pm
Sat 8:00am – 5:00pm

Service Department

Sun Closed
Mon 7:00am – 6:00pm
Tue 7:00am – 6:00pm
Wed 7:00am – 6:00pm
Thu 7:00am – 6:00pm
Fri 7:00am – 6:00pm
Sat 8:00am – 2:00pm

Reviews of Rhinelander Auto Group

Overall Rating:

4.8 (out of 5)

96% recommend this dealer

683 total reviews

Showing the most recent reviews from Cars.com and DealerRater.

5.0 (out of 5)

Scott Brass is the best.

Reviewed by Cheryl from Antigo, WIDecember 13, 2025

Scott Brass is the best. Overall everyone I worked with was excellent he explained everything to me

  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase

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Maximum rating = 5

5.0 (out of 5)

Prompt and courteous service as always!

Reviewed by Julie Schmalzried from Newberry, MIDecember 12, 2025

Prompt and courteous service as always! Love the detailed videos that come with every visit. Top notch no matter what it is. I made the right decision buying here and having them service my car

  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase

Dealer Response

Julie, thanks! We always want to hear back from our clients and we're glad you had such a positive experience with us! We sincerely value your business and look forward to your next visit!

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Maximum rating = 5

5.0 (out of 5)

The team took the time to inspect my vehicle a second

Reviewed by D.H from Rhinelander, WIDecember 12, 2025

The team took the time to inspect my vehicle a second time after I asked about a trail of fluid in the snow to confirm that nothing was leaking. They also brought the filters out to me to show me before they replaced them.

  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase

Dealer Response

We appreciate you taking the time to leave us this feedback. We sincerely value your business and look forward to your next visit!

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Maximum rating = 5

About Rhinelander Auto Group

I'm Dan Towne owner of Rhinelander Auto Group. In my 15+ years in this business I've heard one thing over and over again from customers. "The most unpleasant part of buying a new vehicle is negotiating!" At Rhinelander Auto Group we want to relieve that unpleasantness and let you enjoy the purchase of your next vehicle. With that in mind we do things differently here.

Rhinelander Auto Group proudly serves Northern Wisconsin with a full line of General Motors vehicles from GMC, Chevrolet and Cadillac. From brand new Cadillacs to used pickups for the farm, we've got you covered!

Ready to buy? Get a price quote before visiting the dealership.

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  • No cost, no-hassle negotiation
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